These days, websites are usually taken for granted. In fact, most small businesses do not have a significant Internet presence. It is imperative that your business not fall into the same trap. The following are some of the more important reasons why your business should have a website. Rev Marketing 2U can help deliver an effective website that addresses each of these issues.
Image
To be taken seriously, you simply must have one. Without a website, you are invisible to the generation that venerates the smart phone. No amount of traditional advertising will overcome the fact that they cannot find you on their smart device at the exact time that they need you.
Information Availability
People want fast, easy access to info about your company. Personalized customer service has gone the way of the dinosaur. Simply put, the new generation wants your information available at the touch of a few keystrokes.
Hands Off Marketing
In short, you are always available. Your office may be closed and your staff asleep but you are still actively engaged in the business of business. Customers can visit your site and make requests for proposals or leave their number for a call back in the morning. New clients bring new success!
FAQs
Answer the same question a few times and you can see the absolute need for this feature. Customers are not stupid and are willing to do a little legwork. Provide them with easy solutions to their most asked questions and you will readily build customer loyalty and respect.
Increased Sales
Make money in your sleep. Provide a reliable, secure Ecommerce site and you may wake up to a few extra sales every morning. In any event, your customers will value the ability to quickly and reliably procure your product or service at any time of the day or night.
The Hub
This aspect of website development is undoubtedly the most important. A company’s website is the hub of any effective marketing campaign. Emails, blogs, viral campaigns and social marketing all feed into the same website. The same is true for tweets, YouTube, FaceBook and LinkedIn. All information leads to the central database and is organized and stored there.
The successful small business can only grow by developing, maintaining and data mining the information that is captured by their website database. This information is the lifeblood of sales growth. Not only does it fuel the expansion of your customer base, it provides the opportunity to up-sell products to your existing clientele.
Staffing
Your website can provide a window into the culture of your company. Motivated people will recognize this and approach you for employment. There is no better way to find talented applicants for any position in your company.
In the final analysis, only the business owner can decide what is best for his company. We, at Rev Marketing 2U, can only promise to listen to your needs and deliver an attractive, functional and cost effective solution to them.
No comments:
Post a Comment