Solving the Online Marketing Puzzle
By Tracy Lee Thomas President/CEO Rev Marketing 2U, Inc.
Online marketing evolves on a daily basis. Enhancements to old strategies, radical advancements in new ones and fundamental changes to back-end architecture all vie for the attention of the small business owner and his marketing team.
How is the small business owner to keep up in this constantly changing environment? A simple solution is available. In a highly informative seminar and workshop, the marketing gurus of Rev Marketing 2U will define the essential needs and address the practical concerns of almost every small business.
The Puzzle
At first, it may seem confusing but online marketing is really just the effective interlocking of a variety of different marketing channels. Your company website, blog posts and other venues such as Twitter, YouTube and LinkedIn combine to create an online persona for your company. Managing these disparate pieces and having them function in a synergistic manner is the goal of Rev Marketing 2U.
We have the knowledge, the tools and the expertise to superbly accomplish this goal. Our entire executive team is comprised of current and ex-business owners. We truly understand the complexities involved in running a small business.
The Solution
Creating an integrated, Internet marketing campaign and business plan that is supported by a highly functional website is the goal of Rev Marketing 2U. This strategy creates real value for your customers and keeps them coming back for more.
To truly understand this process, we invite you to the seminar entitled the “RM2U Marketing Puzzle.” Offered throughout the United States, these seminars have proven to be a valuable resource in the Internet marketing education of many small business owners. Highly informational and tightly focused, it offers years of Internet marketing insight in a single day.
The Curriculum
The seminar is specifically focused on needs identification and practical applications. Here is a short list of some of topics that are explored.
Website Development
Your website needs to do more than simply impart information to your clients. It must provide real value for you and for your clients. Information capture and database development will aid your search for new clients. Content management systems and guided search technology will provide your existing clients with easy access to the exact information that they want.
Search Engine Optimization
Driving traffic to your website is not particularly difficult. Obtaining the right demographic that will ultimately decide to purchase product is substantially harder. Understanding the principles of SEO will significantly aid you in this process.
Online Branding and Reputation Management
The regular dissemination of a consistent message underpins the acquisition of a brand identity. It is imperative that the small business owner understands the consequences of failing to adequately monitor what is reported about his company.
Social Media Marketing
People will talk about everything and anything. It is the job of social marketers to insert themselves into these conversations and inject comments and information that will drive the audience to the appropriate website.
Visit our website at www.RevMarketing2U.com for further information and to schedule your class.
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