The Quandary
By Tracy Lee Thomas President/CEO Rev Marketing 2U, Inc.
April 09, 2010
Lately, the current economic climate has become extremely harsh. Revenue has diminished and the small business owner needs to economize in every way possible. Still, every business owner understands the necessity of an online presence. At the very least, his company needs to present a professional image.
Having a friend or website guy building your business website? The owner also has friends who are experiencing the same pains and angst. They need to work and he has practical needs that they can address. Specifically, they can inexpensively develop a web site for him.
Should the prudent small business owner avail himself of their services?
On a personal level, the question is difficult to answer and, obviously, depends on the personalities of those involved. Common sense dictates that the business owner declines their offer, but loyalty sometimes intrudes. There are a multitude of pitfalls that must be avoided in this situation.
A Partial Solution
The aesthetic design of a website can be left to a talented amateur. Aesthetics are purely subjective and a business owner may get lucky and find exactly what he wants with the looks of a site. However, looks aren’t everything. In any event, the business owner will review the result and make the final decision. Is there a real danger of a catastrophic failure between conception and implementation?
If your goal is to establish your initial presence on the Internet, go ahead and use your friends. Just don’t expect to reap rich rewards. There are professionals vying for the same clientele.
The Real Solution
The true value of a professional website development firm is objectivity. Rev Marketing 2U will not just nod their head in agreement with your opinions. We will challenge your basic assumptions and offer alternative ideas. Our website expertise covers all industries from boutique garment houses to large manufacturing firms.
Rev Marketing 2U has designed and created many successfully ranked websites. We intimately understand what works and what doesn’t. What’s more, we understand the mechanics of a functioning website and how it interacts with business’.
Functionality is a completely different animal from aesthetics. It is a matter of expertise. You cannot trust this aspect of your website to an amateur, talented or otherwise. Every functional aspect of a website must perform flawlessly each and every time a customer logs in. The smallest glitch can create an animosity that cannot be overcome by any amount of copy. Google and the Google bots, along with other search engines need to view your site as an online fine tuned machine for your business.
For example, your marketing efforts have succeeded and a customer has arrived at your website. Do not lose the customer prematurely because your website does not function properly. Invest the time and resources necessary to deliver a flawless customer experience.
Lately, the current economic climate has become extremely harsh. Revenue has diminished and the small business owner needs to economize in every way possible. Still, every business owner understands the necessity of an online presence. At the very least, his company needs to present a professional image.
Having a friend or website guy building your business website? The owner also has friends who are experiencing the same pains and angst. They need to work and he has practical needs that they can address. Specifically, they can inexpensively develop a web site for him.
Should the prudent small business owner avail himself of their services?
On a personal level, the question is difficult to answer and, obviously, depends on the personalities of those involved. Common sense dictates that the business owner declines their offer, but loyalty sometimes intrudes. There are a multitude of pitfalls that must be avoided in this situation.
A Partial Solution
The aesthetic design of a website can be left to a talented amateur. Aesthetics are purely subjective and a business owner may get lucky and find exactly what he wants with the looks of a site. However, looks aren’t everything. In any event, the business owner will review the result and make the final decision. Is there a real danger of a catastrophic failure between conception and implementation?
If your goal is to establish your initial presence on the Internet, go ahead and use your friends. Just don’t expect to reap rich rewards. There are professionals vying for the same clientele.
The Real Solution
The true value of a professional website development firm is objectivity. Rev Marketing 2U will not just nod their head in agreement with your opinions. We will challenge your basic assumptions and offer alternative ideas. Our website expertise covers all industries from boutique garment houses to large manufacturing firms.
Rev Marketing 2U has designed and created many successfully ranked websites. We intimately understand what works and what doesn’t. What’s more, we understand the mechanics of a functioning website and how it interacts with business’.
Functionality is a completely different animal from aesthetics. It is a matter of expertise. You cannot trust this aspect of your website to an amateur, talented or otherwise. Every functional aspect of a website must perform flawlessly each and every time a customer logs in. The smallest glitch can create an animosity that cannot be overcome by any amount of copy. Google and the Google bots, along with other search engines need to view your site as an online fine tuned machine for your business.
For example, your marketing efforts have succeeded and a customer has arrived at your website. Do not lose the customer prematurely because your website does not function properly. Invest the time and resources necessary to deliver a flawless customer experience.
The Final Analysis
As in any other endeavor, you get what you pay for. Perhaps you are the one business owner with the buddy who is the new Internet marketing genius. You will be successful with or without us. For the rest of the market, Rev Marketing 2U offers creative front-end design and extensive back-end development experience. We value relationships and look forward to helping your company grow and prosper.
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